You need a liiiiiiiiiiiist

Email your liiiiiiiiiiiiiist

Do it every daaaaaaaaaaaaaaaay.

​

There’s a lot of advice in my professional space, and let's be clear, it's advice that has served me well.

Some of that advice helped me launch The Business of Healing last year.

Honestly?

I didn’t really know what I wanted to do when I started the Business of Healing.

I was following advice and trying to connect with “my people”

It was always an experiment, even if I couldn't see it for what it truly was at first,

and I’m grateful to you for helping me with it ♥️

​

So let’s break down this whacky little experiment 🧪

I didn’t know exactly what I was doing with my email list...

... But here’s what I did know:

▶️ I was told that as a business owner, I needed to build an email list.

And email them. Frequently. Consistently.

With Value. To establish and nurture relationships.

For journey management. For engagement. The list of reasons why is loooooooooong.

(Which is actually why I wrote my latest blog on the importance of email marketing)

▶️ I knew I wanted to bring attention to the idea that goods and services that promote healing have a place in the marketplace.

▶️ I knew I wanted to bring attention to the idea that conscious capitalism is a thing.

▶️ I knew I wanted to address an audience that shared my view

▶️ I knew the list is an important asset.

The list is important.

But really only when it’s pinned down by a solid strategy.

I offer copywriting for your cause.

Marketing for your movement.

I help purpose-driven brands build wealth, stand out and make a difference.

My strategy should always be about serving my audience,

serving YOU

But the strategy that underpinned this whole BoH thing was backwards - it was serving me, instead of you.

This was an experiment in consistency for me.

Consistency is damn hard.

And I used to buy in to the idea that my lack of consistency added up to my falling short somehow.

That there was a system, code or process I just hadn’t cracked yet,

I believed I was too lazy or inconsistent or gave up too easily and so *I* was missing some fundamental piece that most people just naturally develop without even thinking about it.

Emailing you, however sporadically, has helped me understand what consistency means -to me-

And how important it is to my business.

▶️Emailing you has helped me work out the strategy that serves my audience,

▶️Emailing you has helped me get to know and see my audience even better.

▶️Emailing you has helped me see what I help clients see:

that healing meant something to me because my business was a part of my healing, but it didn't mean the same thing to my audience, and so there was a disconnect.

▶️Emailing you has helped me come to a place of acceptance and understanding, and for that I will always be grateful 🙏

I'll be back soon to talk about what exactly to expect next,

how to know if you 🎶 should stay or go now 🎵 (ie should you unsubscribe)

And to offer you something special to express my gratitude 💝

Jess